One of the most powerful tools at NGOs disposal is the stories that they can share. Whether it’s about spreading awareness on an issue, driving donations or campaigning, stories can drive that deeper connection with your followers.
Here’s 3 easy tips to add into your stories that will make them more compelling!
A single image has the power to convey an entire storyline in an instant. Words and video, as powerful as they are in their own right, require time and patience to be understood. With an image, an onlooker needs only a second to absorb its emotional essence.
Images offer a simple, cost-effective way to grab people’s attention and show them why they should care before they read the story. Visuals are especially effective on social media. Instagram, for instance, is a platform driven entirely by visuals.
Be Relatable & Emotive:
Characters are a great way to relate to your audience. Pick common characteristics that your protagonist has with your audience. Think similar demographics, hopes and dreams, or pain points and problems. You want your audience to empathise with the character, to be able to put themselves in their shoes.
Once you have chosen a protagonist for your story that your target audience can identify with, now you have to hook your audience with emotion. For your NGO’s story, use words or phrases that inspire your constituents to take action. Do you want them to feel angry about an injustice, or maybe hopeful about a solution?
The words you use will set the stage for action later on, so choose wisely based on your audience and cause.
Finish with a call to action:
Now that you’ve hooked your audience with a powerful image, and built a character they can relate too, now is the time to urge an action on your audience. Your audience may be inspired, hopeful, outraged or sad from the story you have told them. You need to provide an outlet to channel these emotions into a meaningful action.
Your call to action will depend on your organisation’s goal, but should always be action-oriented. Some common call to actions include:
The content your organization shares can be a powerful tool to rally people around your cause and spark action — what stories do you have to tell?
Remember use powerful images, be emotive and relatable, and include a call to action!